Pitch Analysis – Project part 3
- Nifemi Gbadamosi
- Dec 9, 2022
- 3 min read
Updated: Dec 9, 2022
Nif’s Sweet Treats looks to create opportunities for women in shelters, ex convicts or women below the poverty line. The bakery enables individuals to make a living wage while learning skills that would help them in the job and also towards life. The workers will have to go through extensive training and will have the space to show off their skills and creativity. The mission at Nif’s sweet treats is to help create opportunities and second chances to help individuals improve themselves.
With 1,127 people in Manitoba experiencing homelessness, The vision is to help curve homelessness and reoffending rates and create a better future for individuals across the province. The hope is for the business to be a for profit organization to enable the employees to make a living wage with hopes of increases. The bakery will focus on bread with weekly special desserts, the weekly special desserts allows workers to show their creativity and perfect their baking skills. The bakery plans to make this as eco friendly as they can by reducing waste and donating what it doesn’t sell to its shelter partners.
Due to working with women’s shelters and correctional facilities, a selection process will be created to choose the most willing and motivated people. They plan to work with experts in probation and rehabilitation to help come up with trainings that will help the job training, ownership, and independence, And also help with trainees with re entry into society. The bakery hopes the tools help provide the least chance of them reoffending or to get them off the street. The partners of the organization will consist of the Government, Red River college to help workers complete the 10-week food handling and baking training. Women shelters, Donors, correctional facilities. The cost structure includes training costs, fixed and variable costs for the bakery, employee/ volunteer salary wages and incentives. They are relying on a lot of donations and government funding to help start the business up and hope to focus the profit made from the bakery to help cover employee wages and any other bakery related costs while the donations and government funding cover training, rehabilitation, and diploma costs.
I will be using the SWOT analysis to analyze the organization of Nif’s Sweet Treats. The SWOT analysis allows us to study and understand the many different aspects of an organization’s competitive environment. SWOT stands for strength, weakness, opportunities, and threats.
We will start with the strengths of the organization. With experts in probation and rehabilitation, it ensures a higher success rate of trainers staying with the program and lessens the reoffending rates for ex convicts partaking in the program. Nif’s sweet treats engaging experts in this field creates an environment most people normally wont have access to, it provides the best chance at succeeding in the program for the trainees.
The weakness for this organization is based around their cost structure, due to the training, diploma and rehabilitation program depending on government funding and donations, it might be hard to keep up with the allocated costs that comes with that as the amount been donated is unknown. The organization would have to come up with a system of where to draw money is there isn’t enough money from the donations received. A weakness could also be people judging the employees or scared to be partners with the organization due to the fear of the employees and their past. Compatibility with morality can push potential partners away.
The Opportunities presented for Nif’s Sweet Treats are the ability to partner with other organizations. Since they would be working with other women’s shelters and facilities, it is a chance to create a great network and relationship between other organizations. They have the opportunity to hopefully in the future expand to other provinces while working with country wide organizations. Nif’s sweet treats could also later expand the eligibility career for the trainees as it is currently focused on women empowerment and rehabilitation. The threats with the organization are minor but a major one being the organization not having enough funding or people willing to participate. It will take a while for the business to start up and is expected to break even sooner rather than later to enable smoother run of the charitable side of the organization.

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